Working on Improving Performance for Business and People by providing strategic solutions in marketing communications, Business services, management consultant, and community development since 2014, Our clients include leading local, regional, and global corporations and institutions.
Advertising. It sure isn’t what it used to be. Highly informed, digital consumers are everywhere now. And on every online advertising channel imaginable. Knowing how, when and where you’ll have the best chance of reaching them, well, that takes creative thinking and smart advertising strategy. And you can count on our full-service agency to deliver both.
Your brand identity says a lot about your business. It says what your company stands for. It reflects a promise to your customers. And, it creates a sense of pride among your employees. At Mower, creating that identity starts with a brand platform based on sound insight and a solid creative brief.
At EgyptYo, we’ve found that the best way to sharpen your competitive edge is to build your brand by building the fiercest of friendships. We call this “Brand as Friend®.” It’s a very powerful tool for reaping the results B2B marketing leaders want most: revenue growth, brand strength, qualified leads and ROI.
EgyptYo Public Relations is a strategic partner that clients count on for results. We immerse ourselves in your business. We shape messages that build strong brands that come to life for key audiences through memorable activation events, informative content-marketing campaigns and focused community engagement programs.
At EgyptYo, our analytics process is closed-loop because we believe measurement should be a part of and inform all parts of planning and execution and roll into informing whatever comes next. This constant reassessment of performance doesn’t just drive benchmark reporting — it’s the basis for developing true insights into where we take a campaign next. Beyond the campaign itself, true analytics also provide us with a look into new audiences, marketplace shifts and competitive intelligence.
Full integration means we’re a full-service media agency, too. Our media team works as closely on your marketing plan as our insight and creative groups do. Media planning and buying begins the same way as the rest of our process — with a good understanding of your audience’s motivators, perceptions and challenges. Driven by data, EgyptYo media planners use leading media research and evaluation tools to analyze broad consumer research and target media usage, and include an in-depth ROI evaluation in each plan.
Strategic business planning begins with a strategic audit in which we review the strategic orientation, the core competencies, the competitive advantages, and the value chain of the organization. Our audit then scans the external environment for opportunities and threats facing the business’s ambitions. We draw our findings into strategic imperatives that will shape the business operations and determine its capacity to realize its stakeholders’ visions
EgyptYo research delivers solutions that meet modern insight demands — insight that makes brands more successful and drives growth. We understand that demands for insight vary widely and that research is ever evolving. Research techniques must be as agile as the business questions that organizations face, and as dynamic as the markets and industries in which they compete.